The Public Relations Section under the general secretary serves as the outbound contact point of the University. It is in charge of the following responsibilities: Taking care of news and media, promotional activities for recruiting new students, management of the university relations with high schools. The news business includes making contacts with mass media, issuing news announcements, hosting or co-hosting press conferences, and other media related tasks. This Section also collects immediate news and other related information as part of its daily work with which it acts as a key link to both the school and the outside world. In addition, this Section is in charge with school image- building affairs, freshmen exhibitions, student good-will ambassadors, production of school promotional materials, etc.